About Us

The Beauties of America Pageant began over 33 years ago with the purpose of celebrating beauty and achievement at every age. The Beauties of America Pageant philosophy has always been that women are fabulous and unique at every age, and pageants should reflect that. Through the years, the Beauties of America Pageant has been fortunate to see many beautiful and accomplished women go on to achieve their goals and dreams. The Beauties of America pageant is proud to have played a part in many of those successes.

At the Beauties of America Pageant, we believe there is a place for pageants in the new millennium and they can prosper as long as we stay focused on the ever-changing women of our country.

We feel that pageantry has a positive message to share, as do the women that participate in them. We celebrate not only inner and outer beauty; we recognize the achievements of the American woman.

aboutChé White acquired the Beauties of America Pageant in 2010, and serves as National Director. Ché is the 1993 Mrs. San Antonio USA, 1995 Mrs. Texas International, 1995 3rd Runner-up to Mrs. International and 2001 Beauties of America 30’s National Winner.

Ché is the owner of Diverse Dreams, LLC, a pageant and fashion events Production Company based in San Antonio, Texas; producing the Beauties of America pageant and the Miss San Antonio Texas & Miss San Antonio Texas Teen pageants. She is also an official recruiter for the Miss Texas USA and Miss Texas Teen USA pageants.

Having been involved in the fashion and pageant industry for over 30 years, Ché has served as judge, mistress of ceremonies, producer, or coordinator of several pageants and fashion events across the state of Texas as well as the United States. She has had the pleasure of modeling throughout the United States, Mexico and Taiwan.

Ché is a former President and member of the Board of Directors for the Miss Fiesta San Antonio Scholarship Pageant, a former director of Mrs. San Antonio International, Mrs. Texas International, and Texas Beauties of America and was a member of the MISS USA 2003 – SAN ANTONIO TASK FORCE.

Her vision is to continue the goal of seeing the Beauties of America pageant become the premiere and preferred pageant of its kind in the pageant industry.


Beauties of America Pageant® is a registered trademark of Ella White.
No. 3334241; all rights reserved.